Branding
Stryde
Role
Logo & Brand System
Year
2024
Scope
Logo Suite
Stryde came in with a single ask: a shoe-brand mark that felt fast and modern without following the industry's usual swoosh-and-wing playbook.
The challenge
Footwear branding is a crowded visual language. The goal was a mark that read as athletic and quick on its feet, but distinct enough to avoid blending into every other sneaker logo on a shelf.
The system
An angular S-form doubles as both an abstract stride mark and a standalone icon, built out as a full lockup suite -- icon-only, wordmark-only, horizontal and stacked lockups, plus dedicated black and white versions -- so the brand stays flexible across packaging, apparel tags, and digital use.
Call me, Pal!
I'm always up for a fresh challenge, an ambitious idea, or a project that needs a little creative spark.
If you're looking for someone who can jump between design, digital experiences and motion without losing sight of the bigger picture, we might just be a great fit.
Whether you're building something from scratch, refreshing an existing brand, or simply have an idea you can't stop thinking about -- drop me a message.
Let's turn it into something worth remembering.
