Packaging
Roasterra
Role
Packaging Design
Year
2025
Scope
Bag Design, Label System
Roasterra needed packaging that could hold its own on a specialty-grocery shelf next to established roasters -- premium enough to justify the price, informative enough to earn trust at first read.
The challenge
Specialty coffee buyers read the bag before they trust the brand -- roast level, tasting notes, brew method, origin. The brief was to fit all of it in without the pack looking like a spec sheet.
The result
A dark, matte pouch with a single gold foil-style mark up front keeps the shelf presence premium, while the back panel organizes flavor notes, roast level, and brewing guidance into a clean, scannable hierarchy -- built as a repeatable template for future roasts and origins.
Call me, Pal!
I'm always up for a fresh challenge, an ambitious idea, or a project that needs a little creative spark.
If you're looking for someone who can jump between design, digital experiences and motion without losing sight of the bigger picture, we might just be a great fit.
Whether you're building something from scratch, refreshing an existing brand, or simply have an idea you can't stop thinking about -- drop me a message.
Let's turn it into something worth remembering.
