Packaging & Branding
Aster Coffee
Role
Brand Identity & Packaging
Year
2025
Scope
Logo, Cups, Bags, Packaging
Aster Coffee wanted an identity that felt handmade and independent -- the kind of shop you'd trust to actually care about the beans -- carried across everything from the takeaway cup to the pastry box.
The challenge
The goal was a mark that worked as hard on a to-go cup as it did on a bag of whole beans -- warm enough to feel like a neighborhood shop, disciplined enough to look considered on shelf.
The mark
The logo folds a coffee bean directly into the negative space of the letter A, so the product is literally built into the identity. A single earthy brown against kraft and cream keeps the whole system feeling grounded and consistent, from cups and bags to boxed pastries.
Call me, Pal!
I'm always up for a fresh challenge, an ambitious idea, or a project that needs a little creative spark.
If you're looking for someone who can jump between design, digital experiences and motion without losing sight of the bigger picture, we might just be a great fit.
Whether you're building something from scratch, refreshing an existing brand, or simply have an idea you can't stop thinking about -- drop me a message.
Let's turn it into something worth remembering.
